Research | The State of Media Diversity

Advertiser spend and strategy are powering DE&I.

Over the past few years, the advertising industry has renewed its focus on the need for more diverse representation across ad creative, team staffing, media buying, partnerships, and more.

To achieve what industry leaders and organizations set out to do requires prioritization, budget, and an industry-wide commitment to diversity, equity, and inclusion. Advertisers need to invest time and resources toward identifying and partnering with publishers, media companies, vendors and partners owned and operated by diverse leadership, and creating ads that better represent all audiences.

Connatix partnered with Digiday to create ‘The State of Media Diversity,’ a new report based on a survey of nearly 90 brands and agencies that seeks to understand the progress that has been made toward DE&I so far and the steps that need to be taken in 2022 and beyond. The findings highlight how teams are evaluating diversity efforts, approaching partners and vendors, and pursuing more diverse representation in creative and hiring decisions.

Download this report to answer questions including:

  • How have brands and agencies worked to move the needle on diversity, equity and inclusion?
  • In what ways have budget allocation, hiring and ad creative transformed to create the change people have called for?
  • How are media agencies approaching spending with diverse vendors and publishers? What can be done to improve this process?